How to make your YouTube videos go viral?
1: Have a Great Video Idea
Before you can even think about creating a video, you need a great idea. If you have some kind of product or service to sell, it’s good practice to have at least a loose plan for how you’re going to promote it in your video.
What are viral videos?
While it’s hard to quantify exactly what goes viral, there are certain characteristics that all videos that have reached a viral level share. You can consider whether or not your video has these qualities before sharing it on social media in order to help maximize its chances of going viral. How to create viral videos?: There is no magic formula for creating viral content. The reality is that you can't guarantee something will be popular and you should never put yourself into a position where you're risking everything because one video didn't work out.
How to create a viral video?
The first step in creating a viral video is finding a trend or topic that people are really interested in. You can spot these topics by looking at what’s popular on social media, such as Facebook and Twitter. Don’t try to just jump on an existing trend, but also create new content. This can be accomplished through creating educational content, entertainment or just plain funny/entertaining content. The most important thing when trying to create a viral video is getting your audience involved; otherwise they will not feel personally attached to it and are more likely to share it with their friends instead of engaging with it.
2: Pick the Right Category
It’s important that you pick a category on YouTube that is most relevant to your content. There are hundreds of different categories, from Arts & Entertainment to Education & Training. Choose one that best represents your video—if it’s for kids, select Education & Family. And make sure you choose a category with plenty of other videos already in it (otherwise there will be little traffic).
3: Stick to One Topic
Keep your video focused on one topic. The best videos are always shorter. Even a twenty-minute video can be effective if it’s consistently engaging, but if you try and cover too much, viewers will get bored and move on. Be open about what you can give people in a short amount of time; for example, I can teach you how to play guitar in 5 minutes versus I can teach you how to play guitar in 5 hours!
4: Tell a Story
When you tell a story, your audience will be more engaged and will likely spend more time with your content. In fact, a survey by Public Relations Society of America found that one-third of respondents would share stories on social media before they would share facts. Make sure you provide enough context so people can enjoy whatever it is you’re telling them about. Perhaps include historical background or some context for those unfamiliar with what you’re discussing.
5: Make it about People, Not Things
While how-to content has its place, for a video to go truly viral, it needs to focus on what people want and not just show off what you want. People don’t connect with products—they connect with people. Be relatable. Be emotional. Most importantly, be helpful!
6: Why make video content
Listening to audio-only content is on its way out, as video content continues to grow in popularity. According to Cisco, video traffic will account for more than 80% of all consumer Internet traffic by 2019. If you want your company’s message to reach potential customers effectively, it’s critical that you create video content. Our rule 6, how can you get eyeballs on your site so people begin talking about it and sharing it with their friends?
7:What makes a video go viral, anyways?
Ask a celebrity, and they’ll say magic. Ask an average person on the street, and they might say luck. But if you ask someone who regularly publishes content online, odds are good that they have a fairly solid idea of what makes something successful in social media.
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